Hype Williams: Five Videos That Established Hip Hop’s Staying Power

Ruben
4 min readJun 17, 2020

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Busta Rhymes, Kelis, Hype Williams (2001) | Credit: Getty Images

It would be difficult to discuss Hip Hop’s 1990s mainstream breakthrough and dominance without mentioning Queens born music video director Hype Williams. He relied on bright, eccentric colors, captivating camera angles, and employed the fish eye lens to bring life to Hip Hop records.

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